The Permanent Style watch cap


Note: The cap is intended to be worn as illustrated, quite high on the back of the head and low on the front, so the ribbing runs horizontally. This helps it fit more people, and contributes to the neat appearance. 

The Permanent Style watch cap is designed to fit neatly on the head, making a casual staple into something a touch smarter and more refined. 

Made by Johnstons of Elgin, in Scotland, from 100% cashmere, the edge is hand finished and the sides hand-tacked to keep the precise roll of the hat in place. 

Says Simon Crompton, founder of Permanent Style: "Most such hats are big - designed to fit from your forehead to your neck, and completely cover your ears. That’s quite practical, but it’s hardly a dressy look.

"I liked the occasional Japanese gentleman I had seen wearing one that ran in a horizontal line from the forehead to the back of the head - small and neat. A hat worn this way looked smart enough to wear with a bespoke overcoat, and subtly subvert its formality.

"So I set out to recreate it, and now wear them constantly - in both red, grey and cream. Grey is more classic, but I find cream surprisingly versatile, as it goes with pretty every colour and you're unlikely to be wearing cream elsewhere."

The cap only comes in one size, but is soft and pliable enough to fit any head. Over time the cap will flatten and soften somewhat, becoming closer to the head. 

What our customers say: "I received my Watch Caps last week. They are really stylish and exactly what I was looking for. They fit very well"

"I am very happy with my watch cap – which is now on its second winter. An excellent product"

"Really happy with my watch cap. Beautifully made, and this shade of cream is spot on."

It can be washed like any cashmere knitwear, and when washed gets a little of that thickness back.


22 CM wide (laid flat)

15.5 CM tall

The cap has a natural stretch so will become slightly larger over time.

Shipped from the UK and available in a limited run. Six-ply: three ends of 2/28 cashmere.