The Button-Down Friday Polo


A new, button-down version of the long-sleeved luxury polo shirt produced in collaboration with bespoke Neapolitan shirtmaker Luca Avitabile.

Designed to sit perfectly under tailoring, the Friday Polo has a collar stand like a dress shirt, and is cut high - enabling it to roll outside the jacket collar and not slip underneath it.

It also has a relatively slim body and high armhole, and is cut long, like a regular shirt, in order to stay tucked in.

This Spring 2020 update on the original, launched in 2015, changes the collar to the button-down style that Simon designed and has become so popular on other Permanent Style shirts.

The Friday Polo is hand cut in a Naples atelier, with five aspects also sewn by hand: buttonholes, (mother of pearl) buttons, gussets, ends of the cuff placket, and hand-inserted sleeves. 

It uses a beautiful mid-weight cotton piqué from Caccioppoli that makes it ideal for wearing most of the year, under different weights of jacket. 

The shirt is pre-washed, and so should not shrink. Wash cool and line dry.

Soft and pliable, comfortable and yet elegant, the Friday Polo is a new sartorial staple. 


The shirts have a moderately slim fit. If you are unsure about the fit, we recommend comparing the measurements below to a polo shirt you already own. The measurements are in centimetres.

                Chest      Waist         Yoke        Sleeve         Body

    S           102            92              40                  61                 75

    M          106           96               44                  63                 76

    L           116            106             47                  65                 81

    XL        124           114              48                  67                 81