The Permanent Style watch cap

The Permanent Style watch cap is designed to fit neatly on the head, making a casual staple into something a touch smarter and more refined. 

Made by Johnstons of Elgin, in Scotland, from 100% cashmere, the edge is hand finished and the sides hand-tacked to keep the precise roll of the hat in place. 

• 100% cashmere
• Made in Scotland by Johnstons of Elgin
• It can be washed like any cashmere knitwear, and when washed gets a little of that thickness back.

"Most such hats are big - designed to fit from your forehead to your neck, and completely cover your ears. That’s quite practical, but it’s hardly a dressy look.

I liked the occasional Japanese gentleman I had seen wearing one that ran in a horizontal line from the forehead to the back of the head - small and neat. A hat worn this way looked smart enough to wear with a bespoke overcoat, and subtly subvert its formality.

So I set out to recreate it, and now wear them constantly - in both red, grey and cream. Grey is more classic, but I find cream surprisingly versatile, as it goes with pretty every colour and you're unlikely to be wearing cream elsewhere."

"I received my Watch Caps last week. They are really stylish and exactly what I was looking for. They fit very well"

"I am very happy with my watch cap – which is now on its second winter. An excellent product"

"Really happy with my watch cap. Beautifully made, and this shade of cream is spot on."