The Button-Down Friday Polo


A new, button-down version of the long-sleeved luxury polo shirt produced in collaboration with bespoke Neapolitan shirtmaker Luca Avitabile.

Designed to sit perfectly under tailoring, the Friday Polo has a collar stand like a dress shirt, and is cut high - enabling it to roll outside the jacket collar and not slip underneath it.

It also has a relatively slim body and high armhole, and is cut long, like a regular shirt, in order to stay tucked in.

This Spring 2020 update on the original, launched in 2015, changes the collar to the button-down style that Simon designed and has become so popular on other Permanent Style shirts.

The Friday Polo is hand cut in a Naples atelier, with five aspects also sewn by hand: buttonholes, (mother of pearl) buttons, gussets, ends of the cuff placket, and hand-inserted sleeves. 

It uses a beautiful mid-weight cotton piqué from Caccioppoli that makes it ideal for wearing most of the year, under different weights of jacket. 

The shirt is pre-washed, and so should not shrink. Wash cool and line dry.

Soft and pliable, comfortable and yet elegant, the Friday Polo is a new sartorial staple. 

What our customers say: “Friday Polo: Again, the cloth is superb, and I haven't seen this perfect collar somewhere else. I’ve ordered several over the years.”


The shirts have a moderately slim fit. If you are unsure about the fit, we recommend comparing the measurements below to a polo shirt you already own. The measurements are in centimetres.


      Chest Waist Yoke Sleeve Cuff Body Neck
    Small 51.5cm 45 42 61 22 72 38
    Medium 54 48 44 63 22 73 39
    Large 58 52 46 65 23 75 41
    X-Large 61 55 49 67 24 77 43